What is copywriting?
There are as many definitions to copywriting as there are copywriters in this world. In a strict sense, copywriting is the act of writing advertising and other promotional materials (like headlines,...
View ArticleDo you have a copywriting schedule?
When it comes to copywriting, there’s little doubt that we need to be our best, most cogent selves when attempting to compose our newest masterpiece. Whether it is a simple classified ad or a high-end...
View ArticleHow to start a copywriting swipe file
You’ve heard it before: “If you want to succeed, all you must model after those who’ve already succeeded”. For copywriters, this advice works particularly well. So if you’re serious about learning how...
View Article3 Easy tips to make your copy warm & personal
Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome; while others feel cold enough to freeze a brass monkey? Wouldn’t you love it if your website (or any...
View ArticleWas David Ogilvy a lousy copywriter?
Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses, Ogilvy had an interesting life. Before becoming the legendary ad...
View ArticleGaining trust and authority through the power of quotations
One of the easiest ways to get attention to any marketing piece you write is to start with a famous quote. Because of their structure, quotations are visually appealing. The reason for this appeal is...
View ArticleTed Nicholas: Headlines that sell millions
If a copywriter who has sold more than $6 billion worth of products shared a few pointers about writing headlines that sell… Would you listen to him? Yep, me too. One of the best ways to educate...
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